At the start of Episode 3, Nanno thinks about an invisible standard that people use to judge other people’s worth. A disturbing scene of a kneeling student being judged by a masked figure shows this idea right away and sets a dark and symbolic tone for the episode.
Then the story changes to a different school, where a student named Hongtae has trouble with jealousy. He sees his classmates admire Jamie, a popular student who has a successful social media channel with his dog Hong that features wholesome content. Jamie is happy online, which is very different from Hongtae, who doesn’t get much attention or recognition.
Nanno sneaks into the situation and starts to control what happens. She tells Jamie how well he’s doing while Hongtae gets more and more angry. Hongtae feels more and more alone as Jamie’s channel gets more than 200,000 followers and more and more people are interested in Jamie’s online fame, even people who are close to him.
When Hongtae sees a comment during one of Jamie’s live streams asking about how to take care of a female dog, everything changes. This gives someone a bad idea. Hongtae starts an online harassment campaign by spreading false and harmful rumors about Jamie and his dog. Soon, more people join in, and the hashtag #BANJAMIE starts to trend.
Blocking Hongtae doesn’t make the situation any better; it only makes it worse. He becomes the center of attention, which brings more people into the fight. The episode cuts between this digital chaos and real-world effects, showing Jamie surrounded by masked people, which connects back to the first scene.
Hongtae’s actions, in a strange way, make him more popular. He quickly gains followers by feeding off the drama he helped create. He keeps going after Jamie with multiple fake accounts, one of which is called “Papa Meow.”
At the same time, Nanno shows another level of manipulation by backing the #SAVEJAMIE movement. She is on both sides of the fight, watching as students split up and turn the situation into a full-blown online war.
When Hongtae finds out that Jamie may have lied about his dog’s past, the tension grows. Hongtae stops for a moment, but he doesn’t stay that way for long. Nanno steps in again and tells him to keep the controversy going and make the trending hashtags even bigger.
In the end, Nanno reveals Hongtae’s true identity and his fake accounts. People online quickly turn on him. People call him an attention seeker, and his personal information gets out, which leads to harassment for him and his family.
As things calm down, Hongtae talks to Nanno and asks her why she did what she did. She admits that she has been in charge of everything from the start, even the first comment that started the whole thing. Her manipulation shows a main point: how easily people can be driven by jealousy and conflict.
Nanno talks about how ironic the situation is. Hongtae’s plan to ruin Jamie actually made him more popular, which made his follower count go up even more. The fight got people’s attention, and that attention helped the fight succeed. In the end, the so-called “war” makes Jamie both a victim and a winner.
But that’s not the end of the story. Jamie decides to sue the people who made false claims. He is determined to make an example out of the situation, so he makes Hongtae the main offender and the ultimate scapegoat.